The Country Format Overview at "Programming Fly-In"

A&O&B is so proud of Michael O'Malley, who presented the country format overview as a part of the ARB programming fly-in a few years ago, Baltimore.

First, a bit of background:

• Report Overview
• Country
• Full Study Report
• Country's Upper Demos Are More Loyal In PPM Too
• Yes, But...
  If you only look at the AQH Persons composition, you could write country off as an older-appeal format. Yes, the largest AQH cell is clearly 45-54 and yes,...

OK, now you're up to date and ready to see Mike's video presentation:

Click to watch Mike's Video Presentation (no password necessary!)...

"Country music needs to keep being what it is, confidently and assertively, while broadening its performer demographics and targeting Millennials by aiming where they’re going, not where Gen X has been." -- Generational historian the late William Strauss, author of nine books, including "The 4th Turning" and "Millenials Rising" from his very optimistic presentation on the future of country music among young people at CRS-34. See his "Millenials Rising" (pps) 

More on Millenials:

Gen Y (Pre-CRS.pdf) 

Scarborough: Millennials Infographic (pdf)

CMA Insiders:  Music Listening (5-14-12 pptx)

AOB Digital Report Card (2012 pdf)

AOB-Roadmap_2014 (client only ppt)

Nielsen State of Audio Media Today (2014 pdf)

American Youth Study

AOB Client Only: Jacobs Tech Survey (country listeners pdf)

Bud Walters:  Money Savers (pdf)

CMA Insiders:  Music Listening (5-14-12.pptx)

Content Battle for the Connected Consumer (CMW.pptx)

Values in society begain to change in 2005. Here's Mike's take on it (pdf)

Jaye's dream of  "The Perfect Morning Show"

There is a lot to learn from the success of the Harry Potter franchise

Lovemarks

Peoples' Marketing

PPM:  KILT-KKBQ-Kenny Chesney (pdf)

Get On The Brandwagon (pdf)

AOB's Five Formulae For Success (pdf)

Generational Cohorts

Customer Service (pdf)

How To Listen To Your Radio Station (pdf)

Finding Your True Talent (workshop handout pdf)

TumultuousTimes (RadioInk 020909 pdf)

ARB's "Final Report" on Project Leapfrog March 2012

Big Format; Big Problems

Customer Service

LearningFromAstral.doc

MarkPatric_OnlineResearch

PPM Tactics For Diary Markets

10 Mistakes Even The Best PD's Make  (client only Power Point show 10mistakes.pps)

180 Ideas in 90 Minutes Handout (doc)